by Jackie Kossoff | Jan 7, 2019 | Social Media
How to Build a Thriving Community: Facebook Groups Technology has made connecting with audiences around the world easier than ever, but how do you use Facebook to build a thriving community to help boost your business? There are 4 types of communities I’ll be...
by Jackie Kossoff | Jan 4, 2019 | Social Media
How to Build a Thriving Community: Email Technology has made connecting with audiences around the world easier than ever, but how do you use email to build a thriving community to help boost your business? There are 4 types of communities I will be discussing in my...
by Jackie Kossoff | Jan 1, 2019 | Social Media
How to Build a Thriving Community: Membership Sites Technology has made connecting with audiences around the world easier than ever, but how do you use membership sites to build a thriving community to help boost your business? There are 4 types of communities I will...
by Jackie Kossoff | Nov 28, 2018 | Goal Setting & Accountability
I’ve always loved the idea of setting goals, but it’s only been in recent months that I’ve developed a true passion for goal-setting! I have been part of a goal-setting group for women entrepreneurs since starting my business a year ago. However, a few months back, I...
by Jackie Kossoff | Aug 14, 2018 | Social Media
The Days of Organic Growth are Over In the early days of Facebook business pages, less than 10 years ago—or about two centuries in the tech world—you could grow your page and sell your products successfully using an all-organic strategy. Facebook deliberately allowed...
by Jackie Kossoff | Jul 25, 2018 | Social Media
What is geotagging? Geotagging refers to publicly identifying the location of a photo or post on Instagram. You do not need to be in the location you are tagging to use the location’s geotag. Locations that can be geotagged include restaurants, coffee shops,...
by Jackie Kossoff | Jul 25, 2018 | Social Media
Growing your community on Instagram has the potential to grow your business beyond your wildest imaginings. However, if you’re like most entrepreneurs and small business owners, you’re probably used to scouring the internet looking for all the latest Instagram hacks....
by Jackie Kossoff | Jul 23, 2018 | Social Media
Why is it important to Ask for the Sale? Social media users are inundated with dozens, even hundreds of pieces of content each and every day! It becomes second nature to just keep scrolling down the feed. Even if users find your content provocative or inspiring, they...
by Jackie Kossoff | Apr 26, 2018 | Social Media
What is social media engagement? “Engagement” is a metric used to measure likes, comments, shares, replies, direct messages, etc. on a social media post or account. Engagement is measured differently depending on which platform you are using. Why is...
by Jackie Kossoff | Apr 11, 2018 | Branding
What is Brand Photography? Brand photography consists of original photos (or graphics) that are easily distinguishable as coming from your brand. Whether you are a product- or service-based business, setting up your brand photography is a very important step to...