Social Media: Asking for the Sale

Why is it important to Ask for the Sale? Social media users are inundated with dozens, even hundreds of pieces of content each and every day! It becomes second nature to just keep scrolling down the feed. Even if users find your content provocative or inspiring, they...

The Power of Social Media Engagement

What is social media engagement? “Engagement” is a metric used to measure likes, comments, shares, replies, direct messages, etc. on a social media post or account. Engagement is measured differently depending on which platform you are using.  Why is...

Brand Photography

What is Brand Photography? Brand photography consists of original photos (or graphics) that are easily distinguishable as coming from your brand. Whether you are a product- or service-based business, setting up your brand photography is a very important step to...

Understanding Brand Voice

I am so excited to share everything about Brand Voice with you! It is one of my absolute favorite topics to talk about! To start off, I want to emphasize that your brand voice will be present in any communication you have with your clients because your brand voice is...