What is geotagging? Geotagging refers to publicly identifying the location of a photo or post on Instagram. You do not need to be in the location you are tagging to use the location’s geotag. Locations that can be geotagged include restaurants, coffee shops, monuments, museums, cities, parks, popular attractions, states, provinces, countries, etc. Not every place has a geotag, but the number of establishments ensuring their business has one increases every day! Why is geotagging important on Instagram? Geotagging increases the visibility of your posts. When users search for posts geotagged with a certain city or at a certain restaurant, your post could reach people who would otherwise never see your content. Furthermore, registered geotags may have their own page or stories account on Instagram (most common for cities and similar locations), where your post may be featured and get in front of even more users! How do I geotag a post or story? When you are uploading a photo to your Instagram feed, look beneath the text area where you enter your caption. You should see an option to “Tag People,” and below that another option to “Add Location.” Click on the “Add Location” option and search for the geotag you want associated with your post! On Instagram Stories, it’s even more straightforward: Once you have chosen your photo or video, select the smiley-face note icon in the upper right-hand corner. The “Location” option is on the far left just below the search bar. You will be taken to the same search location screen as when you add a location on a post in your feed. What if I’m sharing a photo that’s not location specific? Personally, I would still tag a location even if your photo is not location specific. For instance, when I share photos of my workspace or my yoga mat, I’ll tag Los Angeles because that is where I live, work, and workout.